Target Marketing Systems User Manual

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Frequently Asked Questions

• What is targettarget marketing and how it works?

  Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of like minded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its Target market.

• What is the customer analysis of Target Corporation?

  Customer analysis of Target Corporation Customers for Target Corporation falls in the category of “Esteem” based on Maslow’s Need Hierarchy. These individuals look for superiority, self-respect, status, and prestige. Consumers of the brand can buy trendier and stylish clothing, furniture or other items of their choice at a discounted rate.

• What is the first step in determining the target market?

  The organization must first decide who all individuals would fit into a particular segment. A male and a female can’t be kept in the same segment. The first and the foremost step is to decide on the Target market. The next step is to identify need and preference of the Target market.

• What is Target's promotional strategy to increase its customer base?

  Adopting ATL and BTL promotional strategy to increase its customer base brand has launched ad campaigns in both electronic and print media through flyers, coupons, newspapers, television and magazine commercials. Target also has a strong social media presence via portals like YouTube, Facebook, Instagram, and Twitter.

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